{"product_id":"becoming-spartan-leveraging-friction-to-forge-scale-and-outlast-book","title":"Becoming Spartan: Leveraging Friction to Forge, Scale, and Outlast book","description":"\u003cdiv\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cstrong\u003eThe Becoming Spartan \u003c\/strong\u003ebook is now available for pre-order and is scheduled for release on June 29th. You can place your pre-order at the following websites:\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/bookshop.org\/p\/books\/becoming-spartan-leveraging-friction-to-forge-scale-and-outlast-brian-duncanson\/9cb0492ee148e7b3?ean=9798995869801\u0026amp;next=t\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/bookshop.org\/p\/books\/becoming-spartan-leveraging-friction-to-forge-scale-and-outlast-brian-duncanson\/9cb0492ee148e7b3?ean%3D9798995869801%26next%3Dt\u0026amp;source=gmail\u0026amp;ust=1780600119633000\u0026amp;usg=AOvVaw029I8dwkF9WsC418tRn7O3\" target=\"_blank\"\u003ebookshop.org\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/www.amazon.com\/Becoming-Spartan-Leveraging-Friction-Outlast\/dp\/B0H22SZNGJ\/ref=tmm_hrd_swatch_0?_encoding=UTF8\u0026amp;dib_tag=se\u0026amp;dib=eyJ2IjoiMSJ9.YKkyfzBpKCVsflAG4ZspcY0B7QWrNd7Sfm9JqwZQKi7GjHj071QN20LucGBJIEps.p-P3WGUKbaYfernXlJr0W2KhxqcrlUqBNDu9UIcUBFA\u0026amp;qid=1779367375\u0026amp;sr=8-1\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/Becoming-Spartan-Leveraging-Friction-Outlast\/dp\/B0H22SZNGJ\/ref%3Dtmm_hrd_swatch_0?_encoding%3DUTF8%26dib_tag%3Dse%26dib%3DeyJ2IjoiMSJ9.YKkyfzBpKCVsflAG4ZspcY0B7QWrNd7Sfm9JqwZQKi7GjHj071QN20LucGBJIEps.p-P3WGUKbaYfernXlJr0W2KhxqcrlUqBNDu9UIcUBFA%26qid%3D1779367375%26sr%3D8-1\u0026amp;source=gmail\u0026amp;ust=1780600119633000\u0026amp;usg=AOvVaw1dOcxwwBTdwHWjANsIsZzn\" target=\"_blank\"\u003eamazon.com\u003c\/a\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe world is addicted to the frictionless.\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe worship seamless transactions, effortless growth, and climate-controlled comfort. But comfort is a slow-acting poison for resilience. While the rest of the world looked for the easy way out, the architects of the Spartan movement were looking for the hardest way in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eBecoming Spartan\u003c\/span\u003e\u003cspan\u003e is the raw, tactical history of how a Fire-Breathing visionary and a Navigator built Spartan-the world's leading obstacle racing company-into a global movement. Spanning a quarter-century, from a $100,000 napkin plan in a Hartford coffee shop to the 2028 Olympic stage, this isn't just a brand story. It is a 25-year proof of concept for leveraging resistance to achieve the impossible.\u003c\/span\u003e\u003c\/p\u003e","brand":"Spartan","offers":[{"title":"Default Title","offer_id":53873244045678,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1321\/0493\/files\/Becoming-Spartan-Book-1.jpg?v=1780514651","url":"https:\/\/shop.spartan.com\/products\/becoming-spartan-leveraging-friction-to-forge-scale-and-outlast-book","provider":"Spartan Race","version":"1.0","type":"link"}